Hazelnuts In Brief
Why do we use it?
Hazelnuts are a key ingredient for us at Ferrero – you can taste them in many of our trademark products including Nutella, Ferrero Rocher and Kinder Bueno. In fact, 25% of the world’s supply of hazelnuts goes into making our products, making us the largest user of hazelnuts in the world.
Where do we get it from?
Most of the world’s supply of hazelnuts comes from Turkey, but Ferrero is establishing plantations in countries in the southern hemisphere, such as Australia, Argentina and Chile, in order to create a year-round supply – the harvest in the new locations comes during the European spring.
How do we address quality and sustainability?
In addition, as the world’s largest user of hazelnuts, Ferrero has embraced the responsibility to ensure our hazelnuts are sustainable and ethically sourced. Our hazelnut supply chain will achieve 100% traceability by 2020, which means working with farmers to ensure the highest quality and responsibility.
The Ferrero Hazelnut Company was created with the aim of bringing together all parties operating within our hazelnut supply chain under a single organisation.
The Company is also championing innovation in sustainable farming, with intense research programmes led by scientists at our dedicated hazelnut research facilities and through collaborations with important research bodies and universities.
In 2015, we launched our Ferrero Hazelnut Awards. The Awards provide recognition for innovation in hazelnut sourcing and production. We trust that our efforts in financing research in this way represents a strong incentive for brilliant minds to put their ideas and studies on hazelnut farming into practice.