The Ferrero Approach to Nutrition
Welcome to ferreronutrition.uk
This is a helpful and easy to follow resource for nutritionist, outlining the nutritional breakdown of Ferrero products. Through this website you’ll learn about Ferrero’s approach to nutrition, exemplified through our small portioned products, our high-quality approach to ingredients sourcing, and how we bring to life our three core nutritional principles, and attitude to consumption through our Thoughtful Treating platform.
We hope that you will use the valuable information gained here to inform your views on our nutritional position and spread that to others when necessary. By understanding the reality of Ferrero’s position, nutritionists will be better equipped to identify the nuances of key issues surrounding areas such as obesity and sustainability.
Ferrero was born in 1946, starting with a small factory in Alba, Italy. Over 75 years later, we are proud to have stayed true to a vision that respects our Italian heritage: using only high quality and fresh ingredients to create truly unique brands that delight with exceptional taste and quality. In the UK, our imagination and creativity has driven the confectionery market over the past five decades and Ferrero is now the fifth largest chocolate confectionery company in the UK.
We make products that are to be enjoyed as an occasional treat as part of a balanced and varied diet. This is in line with existing dietary advice, which is to eat chocolate as an occasional treat, rather than as a regular part of the diet. We are however aware, as a food manufacturer, that the way in which our products are consumed is very important. This is why our products ae typically individually wrapped in small portions, and we champion Thoughtful Treating.
Through this Ferrero nutrition website, readers have a valuable resource which showcases the nutritional breakdown of our varied , and provides information on our sourcing practices – as well as showcasing our strength and conviction on the importance of portion size.
For Ferrero, the creation of shared value is a practice that affects all stages of the supply chain: it goes from caring for the people who have made and continue to make the history of the Group, the support of local communities, the promotion of active lifestyles among youths and their families, all the way to its strong commitment to sustainable farming practices and safeguarding and protecting the environment. These principles of social responsibility guided Ferrero’s first steps over 75 years ago in Alba and remain unchanged to this day.
Our work supporting communities is truly global, and for the UK and Ireland we publish a report every year to highlight the CSR projects we’ve spearheaded. Whether it be through investing in the future of our children through our Joy of moving programme, or ensuring the highest ethical standards throughout our supply chain, we are uniquely driven by a sense of ethical responsibility, and a resolute desire to give back.
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At Ferrero, customer focus isn’t just a value, it’s something woven into the fabric of our company and put into practice every day, based on a sense of responsibility that goes beyond commercial goals. This responsibility is put into practice through Ferrero’s nutritional strategy, ongoing innovation, the safety, freshness and quality of our products, a commitment to Thoughtful Treating and responsible and transparent communication. We also acknowledge our responsibility throughout the entire supply chain, from ensuring that the main raw materials for our products are responsibly sourced, to efficient use of energy and natural resources.
We encourage responsible consumption and balanced and active lifestyles. Ferrero has three core nutritional principles which inform everything we do:
It is important to eat a balanced and varied diet: there is no such thing as a ‘good’ or ‘bad’ food in and of itself, but only good and bad diets. We believe strongly in education about what is appropriate to eat and put that into practice through our Thoughtful Treating platform. Learn more about our ingredients here.
Eat in moderate quantities: small portion sizes allow people to enjoy their favourite foods as part of a varied diet. 93% of our products come in portion sizes less than 150 kcal. Learn more about our products here.
Be physically active every day: it is particularly important to engage children and young people to participate regularly in sporting activities. This is exemplified by our revolutionary unbranded Joy of moving programme, which has kept over 400,000 children active since 2013. Learn more about Joy of moving here.
We work hard to ensure our nutritional principles are reflected in all of our advertising and marketing campaigns. We believe that parents play a crucial role in educating their children on a balanced diet and a healthy and active lifestyle – responsible marketing can help parents and guardians make informed choices. Therefore, we put safeguards in place to ensure our advertisements are directed primarily to the adults who make the household purchasing decisions, never to children.
We apply the strictest code of conduct to ourselves that goes beyond what is required of us by law. We are proud to be a signatory to a number of international voluntary pledges, including the IFBA (International Food & Beverage Alliance) Global Policy on Advertising and Marketing Communications to Children and the EU Pledge on advertising and marketing.