The Ferrero Approach to Nutrition
Ferrero was born in 1946, starting with a small factory in Alba, Italy. 70 years later, we are proud to have stayed true to a vision that respects our Italian heritage: using only high quality and fresh ingredients to create truly unique brands that delight with exceptional taste and quality. In the UK, our imagination and creativity has driven the confectionery market over the past five decades and Ferrero is now the fourth largest chocolate confectionery company in the UK.
Through each stage in our journey, Ferrero is proud to have made every effort to grow responsibly through dedication to our CSR commitments. At Ferrero, corporate social responsibility has always stood for caring for people and for the local communities. These principles of social responsibility guided Ferrero’s first steps over 70 years ago in Alba and remain unchanged to this day.
We make products that are to be enjoyed as an occasional treat as part of a balanced and varied diet. This is in line with existing dietary advice, which is to eat chocolate as an occasional treat, rather than as a regular part of the diet. We are however aware, as a food manufacturer, that the way in which our products are consumed is very important.
This is why we have developed ferreronutrition.uk as a helpful and easy to follow resource, showcasing the nutritional breakdown of our products and providing important information on the sourcing practices we adopt for all of our key ingredients.
At Ferrero, customer focus isn’t just a value, it’s something we put into practice every day, based on a sense of responsibility that goes beyond commercial goals. This responsibility is put into practice through Ferrero’s nutritional strategy, ongoing innovation, the quality and freshness of its products, food safety and responsible and transparent communication. We also acknowledge our responsibility throughout the entire supply chain, from ensuring that the main raw materials for our products are responsibly sourced, to efficient use of energy and natural resources.
We encourage responsible consumption and balanced and active lifestyles. Ferrero has three nutritional principles which informs everything we do:
It is important to eat a balanced and varied diet: there is no such thing as a ‘good’ or ‘bad’ food in itself, but only good and bad diets. We believe strongly in education about what is appropriate to eat.
Eat in moderate quantities: small portion sizes allow people to enjoy their favourite foods as part of a varied diet. 95% of our products come in portion sizes less than 150 kcal.
Be physically active every day: it is particularly important to engage children and young people to participate regularly in sporting activities.
We work hard to ensure our nutritional principles are reflected in all of our advertising and marketing campaigns. We believe that parents play a crucial role in educating their children on a balanced diet and a healthy and active lifestyle and responsible marketing can help them make informed choices. Therefore, we put safeguards in place to ensure our advertisements are directed primarily to the adults who make the household purchasing decisions, never to children.
We apply the strictest code of conduct to ourselves that goes beyond what is required of us by law. We are proud to be a signatory to a number of international voluntary pledges, including the IFBA (International Food & Beverage Alliance) Global Policy on Advertising and Marketing Communications to Children and the EU Pledge on advertising and marketing.
We publish a report every year to highlight our CSR work supporting communities in the UK and Ireland and around the world. Whether that’s through investing in the future of our children through the Kinder + Sport initiative or ensuring the highest ethical standards throughout our supply chain, we are uniquely driven by a sense of ethical responsibility.Find out more here