The Ferrero Approach to Nutrition

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This is a helpful and easy to follow resource for nutritionists, outlining the nutritional breakdown of our Ferrero products. On this website you can learn all about Ferrero’s approach to nutrition, exemplified through our small portioned products, our high-quality approach to sourcing ingredients, and our approach to responsible consumption, Thoughtful Treating.


We hope that you will find the information in this website useful in your work and share it with others.

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About Ferrero


Ferrero was born in 1946, starting with a small factory in Alba, Italy. Over 75 years later, we are proud to have stayed true to a vision that respects our Italian heritage: using only high quality and fresh ingredients to create truly unique brands that delight with exceptional taste and quality. In the UK, our imagination and creativity has driven the confectionery market over the past five decades, and Ferrero is now the fifth largest chocolate confectionery company in the UK, and third largest in the world.



You can learn more about our varied range of products by exploring the nutritional breakdown, on this website. We make products that are to be enjoyed as an occasional treat as part of a balanced and varied diet. This is in line with existing dietary advice, which is to eat chocolate as an occasional treat. We are aware that the way in which our products are consumed is very important. This is why our products are typically individually wrapped in small portions, and it’s also why we champion Thoughtful Treating.


For Ferrero, the creation of shared value is a practice that affects all stages of the supply chain: from caring for the people who have made, and continue to make, the history of the Group, the support of local communities, the promotion of active lifestyles among young people and their families, all the way through to our strong commitment to sustainable farming practices and protecting the environment. These principles of social responsibility guided Ferrero’s first steps over 75 years ago in Alba and remain unchanged to this day.

Our work supporting communities is truly global, and we publish a report every year to highlight the Corporate Social Responsibility  projects we’ve spearheaded. Whether it’s through investing in the future of our children through our Joy of moving programme, or ensuring the highest ethical standards throughout our supply chain, we are driven by a sense of ethical responsibility, and a resolute desire to give back.


Find out more here

Our values

At Ferrero, customer focus isn’t just a value, it’s woven into the fabric of our company and put into practice every day, based on a sense of responsibility that goes beyond commercial goals. This responsibility is demonstrated through our nutritional strategy, ongoing innovation, the safety, freshness and quality of our products, a commitment to Thoughtful Treating and responsible and transparent communication. We also acknowledge our responsibility throughout the entire supply chain, from ensuring that the main raw materials for our products are responsibly sourced, to efficient use of energy and natural resources.

Nutritional Principles

We encourage responsible consumption and balanced, active lifestyles. Ferrero has three core nutritional principles which inform everything we do:

01 Balanced Diet

It is important to eat a balanced and varied diet: there is no such thing as a ‘good’ or ‘bad’ food, only good and bad diets. We believe strongly in education about what is appropriate to eat and put that into practice through our Thoughtful Treating platform. Learn more about our ingredients here.

02 Quantities

Eat in moderation: small portion sizes allow people to enjoy their favourite foods as part of a varied diet. 93% of our products come in portion sizes of less than 150 kcal. Learn more about our products here.

03 Active life

Be physically active every day: it is particularly important to engage children and young people to participate regularly in sporting activities. This is exemplified by our Joy of moving programme, which has kept over 400,000 children active since 2013. Learn more about Joy of moving here.

Marketing principles

We work hard to ensure our nutritional principles are reflected in all of our advertising and marketing campaigns. We believe that parents play a crucial role in educating their children on a balanced diet and a healthy and active lifestyle – responsible marketing can help parents and guardians make informed choices. Therefore, we put safeguards in place to ensure our advertisements are directed primarily to the adults who make the household purchasing decisions, never to children.

We apply the strictest code of conduct to ourselves that goes beyond what is required of us by law. We are proud to be a signatory to a number of international voluntary pledges, including the IFBA (International Food & Beverage Alliance) Global Policy on Advertising and Marketing Communications to Children and the EU Pledge on advertising and marketing.

<150 cal
per portion
93% of our products

CSR Report

We publish a report every year to highlight our CSR work supporting communities in the UK and Ireland and around the world. Whether that’s through investing in the future of our children through the Kinder + Sport initiative or ensuring the highest ethical standards throughout our supply chain, we are uniquely driven by a sense of ethical responsibility.

Find out more here
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